On October 30th, Hisense held its TV Launch event in Nairobi, Kenya and officially released its TV products in Kenya for the first time. Hisense and its local agent, Reshman International, invited more than 240 people from local media, dealers, bank executives, and other important guests.
Reshmen International is the subsidiary of Anisuma. Through the joint efforts of Hisense and Reshmen International, Hisense TVs have entered into 166 local stores including the Top-4 supermarkets: Nakumatt, Tuskys, Naivas, and Uchumi. Just within 1 and a half months, it has already become the fifth-largest TV brand following Samsung, LG, Sony and Sharp. This has laid a solid foundation for Hisense’s development in Kenya.
At the event, Hisense displayed its 85XT910 and 75XT910 UHD TVs, 65XT800 curved TVs, 65K600 VIDAA TVs and K390, K370 Series DVB-T2 TVs. Hisense TV attracted a lot of dealers’ eyes and media by its HD resolution and perfect color quality. Hisense showed great confidence in the development in Kenya and illustrates that the company puts technology R&D and quality controls as key priorities so that it can provide better products for Kenyan consumers. At the event, Hisense also prepared a wonderful dance performance and lucky draw. The main prizes consist of a 32-inch Smart TV and a 50-inch smart TV.
The event not only demonstrates Hisense’s high-end brand image and technical advantages, but also further enhances the confidence that local dealers have in Hisense. Viewed as a vital market in Africa, Hisense will continue to adhere to the promotion of high-end products in Kenya and strive to achieve its goal of becoming a Top-3 TV brand within two years.