The first time in 56 years! Chinese brand Hisense has sponsored UEFA Euro!
“HISENSE, CHINA‘S NO.1 TV BRAND” Along with the first match of UEFA Euro 2016 qualifying round, Hisense advertisement appeared in front of football fans worldwide in Paris Saint Denis on 10th June, 2016. It’s the first time for UEFA to have sponsor from China in 56 years. Ads of Hisense will appear in all 51 rounds matches of UEFA Euro 2016.
The cooperation between Hisense and UEFA Euro is of great significance. As the most important football tournament all over the world, UEFA Euro has a wide fan base in China. And Chinese brands need an excellent platform such as UEFA Euro to display since China has become the second biggest economy. UEFA Euro 2016 will be broadcasted in more than 230 countries and regions. It’s estimated that over 150 million people will watch live show of each match and cumulative audience is expected to exceed 7 billion, among them over 1.1 billion being Chinese.
On first match of qualifying round, Hisense shows its first ad both in English and Chinese. And the Chinese version is “HISENSE,CHINA‘S NO.1 TV BRAND”. ”Hisense has won the NO.1 TV sales for consecutive 13 years in China, and replaced SONY, becoming the world NO.3 in 2015. According to the latest Q1 data of IHS, Hisense TV achieved a sales share of 6.5% globally. And its average price is only 1 dollar lower than that of LG.
Hisense joins hands with Adidas, Coca Cola, McDonald’s and other nine world premium brands during UEFA Euro 2016. Hisense logo will be on tickets, official background board. Furthermore, 4K TV, 4G smartphones of Hisense will also be used. In the 10 host cities’ FANZONE of UEFA Euro, Hisense has exclusive exhibition booth, displaying all series of products. Our 8 football girls will also appear at UEFA Euro 2016!
The sponsorship benefits of UEFA Euro 2016 will last till 2018. Hisense brand’s reputation and influence will step further worldwide.