The first matches of the 2015 Australian Open kicked off on January 19th. As one of the world’s four Grand Slam tennis tournaments and one of Asia’s favorite sporting events, fans all over the globe watched the tennis coverage on TV and online.
Hisense is the Official Sponsor of the Australian Open and is its designated TV supplier. As fans enter the arena, they are instantly surrounded by Hisense’s presence. Hisense TVs displaying match info are found throughout the arena and large Hisense billboards surround the area. When fans enter Hisense Arena, they will pass by a Hisense booth where they can see the company’s TVs throughout the indoor stadium and other crowded places. The most noteworthy is the Hisense TV hung in the media center, which is visible to any journalist from any seat in the area.
Hisense bought the naming rights for Hisense Arena in 2009 and became the Official Sponsor of the Australian Open and its designated supplier of TV products in 2013. Hisense sponsorship of the Australian Open helps expand the company’s reach around the globe, giving it worldwide brand exposure. Over the years, Hisense has become a well-renowned brand in Australia, with rising market share in TV and refrigeration, both of which have reached a top-4 brand in the country.