Hisense celebrates Mandela Day by contributing to local community

On 18 July, South Africa came together in spirit to honor Mr Mandela, many of whom set out on a good-deeds mission. As a caring brand, Hisense South Africa delivered their contribution to help the local community both in Cape Town and Johannesburg.


In Cape Town, Hisense delivered its act of kindness by visiting NOAH, a registered NPO assisted living home for the elderly. “Home, Health and Happiness for every older person” is the vision that drives NOAH, which works to support more than 700 state pensioners. Hisense South Africa surprised the residents at the center with some uplifting entertainment on Mandela Day. A karaoke machine was set up and the morning was spent serenading a regaled crowd while sharing tasty eats. Hisense also fueled the excitement of the day by donating a 40 inch TV, as well as a generous cash donation for the home to buy various necessities.



Hisense South Africa also visited the Rising Stars Day Care, a registered NPO child-care facility in Johannesburg on the day. The center is dedicated to assisting parents who are facing tough circumstances and are unable to send their children to a day care facility. There are about 85 children who are cared for by a family of four. Many of the children at the facility were born into poverty, abandoned by teenage mothers, and placed in care by grandparents who have taken the responsibility to look after them but struggle to pay day care fees. Hisense donated a 40 inch TV, along with tables and chairs, toys, school bags and other school supplies such as water bottles, rulers, notepads and lunch boxes for the children. Hisense also spent the afternoon with the children, bringing a tasty assortment of lunch for all to enjoy.

Hisense has always adhered to the philosophy of “technology, quality, honesty, and responsibility”, a philosophy that was especially celebrated on Mandela Day.