Hisense SA & 49M Up to Strengthen the Call for Energy Saving


49M, South Africa’s leading energy saving campaign, is pleased to announce its new partnership with Hisense South Africa, one of the country’s biggest consumer electronics and home appliances manufacturing company.

The 49M campaign was launched in March 2011 as a response to the country’s constrained power system. The campaign encourages individuals and corporations to lead energy smart lifestyles, thereby saving the planet and money in their pockets.

Speaking at the pledge signing ceremony held in Cape Town today, Pieter Pretorius, Senior Manager Strategic Marketing at Eskom, said the new partnership was in line with the initiative’s strategic intent to join forces with businesses on common projects to drive sustainable living.

“We are extremely excited about this collaboration as we believe a collective effort will make a huge difference in our efforts to encourage the country to lead an energy efficient lifestyle,” said Pretorius. Mr. Jerry Liu, GM of Hisense SA said: “We’ve always looked for ways to contribute positively to the environment that we operate in with our focus mainly on energy-saving programmes. We strongly believe that partnering with 49M can only strengthen our efforts and the signing of the 49M pledge today demonstrates our commitment to becoming a brand that cares about our society and environment.”

Mr. Liu also said Hisense SA have also been working very closely with the Green Building Council of South Africa (GBCSA) together with 49M to educate the public on how to save energy when using consumer electronics and home appliances by sponsoring My Green Home Project.

Before the partnership with GBCSA, Mr. Jerry Liu said Hisense, which boasts a workforce of over 75,000 worldwide, had also ensured that energy efficiency was at the core of the development of its new products when they launched the new manufacturing facility in Cape Town in June last year.

“We decided to enter this green event. We did this in close collaboration with Bluemoon and Earth Patrol, who ensured that measures were taken to offset the event’s carbon footprint as well as to benefit the community of Atlantis, where our new plant is built. The event was themed “Living Legacy” to showcase that industry and sustainability can go hand-in-hand. With this in mind, we managed to achieve a carbon neutral event using globally accepted methodologies and approaches used to measure the greenhouse gas emissions associated with planning, logistics, and execution of the launch,” said Mr. Jerry Liu.

Hisense South Africa’s pledge signing brings this to 135, which is the number of businesses and organisations that have pledged to cut down on their energy usage by introducing various energy efficient solutions.

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