Hisense South Africa’s national premium road show kicks off with UEFA Euro 2016 Promotion
On April 19, the national “high-end” products road show finally launched in Johannesburg. Hisense South Africa chose the show companions including Hisense ULED TVs, Infinity KO series Hero model, French door refrigerator and other premium models as the featured product ‘s to display across the product line. The road show will be covering the 4 major cities in South Africa, including cities such as Cape Town, Johannesburg & Durban, with a total of 14 large shopping malls showcasing the activation in a span of 3 months.
This Hisense mall activation is working seamlessly with the Hisense Euro Cup sponsorship property, to allow greater interactions with customers, associating the Hisense brand with international top sporting events and create a Hisense effect to warm up before the official EURO CUP kicks off.
Between the cities and the malls, the trip’s first stop was at Johannesburg’s Greenstone Mall, the centre court opposite to one of the biggest supermarket chain ‘s PNP. This mall was selected because its golden location and general population targeting LSM 4-10. Working closely with the strategy aiming to uplift The Hisense brand and to generate greater result in high end product sales, by demonstrating the technology driven Hisense products, featuring the ULED TVs. The 8K ULED, new ULED 3.0 and ULED curved TVs were also included as part of the tech driven concept of Hisense brand. The ULED and OLED side by side comparison on site was definitely worth a mention of tech superiority. On the Hisense mobile range side, the Infinity KO series was shining bright on the stand by showing customers how a mobile phone can be Life Proof by having three outstanding features including dust proof, water proof and shock proof, while having the never-so -outdated camera functions V sign shooting and Smile detection capture was also an add-on feature displayed to the public
In line with the European Cup promotion plan, the activation stands design was one of the most sophisticated sets, which included the official UEFA/EURO Cup logo, the official mascot of the tournament, dressing in the mascot costume, & a foosball table to keep the customers entertained, Focus was dedicated to showcasing and educating Customers about the Hisense product’s and enhancing awareness of the brand.
To ensure that the tour can be associated with pushing sales of high-end products and uplifting the brand image at the same time, the Hisense team worked closely with the channel partners in participating malls monitoring the live stock levels, during the period before the UEFA Euro 2016 kicks off, the sales promotion called “Hisense Heads Up “will be launched to tie into the campaign of the Hisense UEFA Euro 2016 premium sponsorship.