Infiniti Red Bull Racing has announced a multi-year partnership with Hisense.
Hisense is now an Official Supplier to the Team, enabling the company to showcase its technology and raise global brand awareness.
As part of the agreement, Hisense’s logo will feature on the nose of the RB11, on the Team’s pit wall and driver monitors, as well as on all Team Partner listing areas.
The partnership means Hisense’s cutting edge range of products, including television and consumer electronics, will be supplied to the team both at track and in the factory.
The announcement was made at the Shanghai International Circuit ahead of the Chinese Grand Prix and complements Hisense’s sponsorship programs in the USA with NASCAR, the Australian Open tennis tournament and Schalke 04 football team in Germany.
Team Principal, Christian Horner, said: “Everyone associated with Infiniti Red Bull Racing is delighted to welcome Hisense to our team.
“Their approach to innovation and technological development is impressive and we look forward to our partnership developing as the season unfolds.”
Hisense is the No. 1 television manufacturer in China, a position it has maintained for 11 consecutive years. Through this partnership Hisense is looking to become the third most popular global TV brand, one place higher than last year.
“Infiniti Red Bull Racing is one of the most successful and most talked about teams in a sport renowned for technology, teamwork and competitiveness,” said Dr. Lin, Executive Vice President of Hisense Company Ltd. “Like Infiniti Red Bull Racing, we are a proud challenger brand and we continually innovate our best-in-class consumer products to stay ahead of the others.
“We look forward to sharing these with the team to help them throughout the season.”