Hisense becomes Global Partner for UEFA EURO 2016

Johannesburg, January 2016: UEFA and Hisense Group are proud to announce that Chinese electronic giant Hisense has filled the last position to become a Global Partner of the UEFA European Championship 2016, the first-ever sponsorship deal with a Chinese company in the championship’s 56 year history.

Hisense will also sponsor other UEFA organised national team football competitions until the end of 2017, including the European Qualifiers for the 2018 FIFA World Cup, the UEFA Futsal EURO™ 2016, the UEFA European Under-21 Championship™ 2017, and the UEFA Women’s EURO™ 2017.

Furthermore, as part of the agreement, Hisense’s exclusive product category will include televisions, mobile devices, air-conditioners and other home appliances.

Commenting on the deal, Guy-Laurent Epstein, Marketing Director of UEFA Events SA said: “We are excited to welcome Hisense, one of the fastest growing Chinese brands in Europe and America, as part of our UEFA EURO 2016 partners’ family. The tournament will offer Hisense a platform second to none to continue their international growth thanks to its established global appeal and brand values. We look forward to working closely together with them in a mutually beneficial partnership that will also further promote the best of European football to millions of fans in China.”

Vice President of Hisense Group, Mr Cheng Kaixun, addressed: “I am honoured we will have the opportunity to be a Global Partner for UEFA EURO 2016. Hisense has been leading Chinese companies in endorsing sports around the world, and we are glad that sports marketing have been an important driver for our worldwide success in the past years. The partnership with UEFA will further boost Hisense’s brand value, and we are excited to celebrate the finest European football with fans from across the globe.”

Hisense, now one of the top three TV manufacturers in the world, will join UEFA’s exclusive global partner family with adidas, Carlsberg, Coca-Cola, Continental, Hyundai-Kia, McDonald’s, Orange, SOCAR and Turkish Airlines.

Hisense has been the team supplier to Infiniti Red Bull Racing, title sponsor of Hisense 250/ Hisense 300/ Hisense 200 NASCAR Xfinity Series and primary sponsor of Joe Gibbs Racing, official sponsor of the Australian Open with naming rights to Hisense Arena, and the official premium partner of FC Schalke 04.

With the sponsorship rights, Hisense will organise a series of public viewing events alongside UEFA EURO 2016 from June to July across Europe, and plans to invite 100 Chinese football fans to celebrate the Championship in France as part of the campaign.

Connect via Twitter (@HisenseSA) and Facebook (HisenseSA).


About Hisense

Hisense is a leading multibillion-dollar global conglomerate with over 40 years’ experience. With a workforce of over 69,000 worldwide, Hisense is a world leader of flat-panel TVs, household appliances, and mobile communication devices. Hisense has been the Chinese market leader in flat-panel TVs for twelve consecutive years since 2004.

Hisense has 13 production facilities and 13 R&D centres around the globe. Its companies are located in North America, Europe, Australia, Africa, Middle East and Asia. Hisense’s products are sold in more than 130 countries with sales revenue reaching USD 16 billion in 2014 and is one of the largest television manufacturers in the world with over 10 million televisions produced each year. In 2015, Hisense ranked No.3 in the global TV market.

The company has been the recipient of several recognitions and awards in the name of innovation, technology, design, and quality management. Hisense’s many subsidiaries are in the consumer electronics, home appliance, mobile communications, information technology and real estate industries. The company entered the South African market in 1996 and is based in Woodmead, Johannesburg, and in Century City, Cape Town. Visit hisense.webseodev4.co.za


Nadia Rossouw Comms & PR | Nadia Rossouw | Email: me@nadiarossouwpr.co.za | Tel.: 011 467 1270| 083 679 8338


Hisense |Ryan Curling| ryan.curling@hisense.co.za | Tel.: +27 21 832 2800