Hisense, the Global manufacturer of premium home appliances, has announced the launch of their new 84” UHD TV, which will be manufactured at its Atlantis plant on the West Coast. The TV, hailed as the ‘Evolution of TV’, will be the biggest TV to be produced on South African shores.
The first order of the TV to be produced locally has been made by the express and logistics giant DHL Express. It was handed over to their Managing Director for Sub-Saharan Africa, Charles Brewer, at a ceremony on Thursday, attended by the Mayor of Cape Town, Patricia De Lille.
With DHL Express ordering the first of the Hisense 84” UHD TVS to be produced locally, comes the partnership of two global companies who have chosen to base themselves in Cape Town and invest in the local industry and communities.
Hisense opened its 100 000 sqm factory in Atlantis in June 2013, injecting R350 million into the local economy. The factory’s capacity allows for the production of 400 000 refrigerators and TVs each per year. More than 300 production positions have already been filled by residents in the 250 000 strong Atlantic community, which has been badly hit by poverty and unemployment in recent years. Further investment is planned by Hisense, with a further R1 billion investment planned, and a further 550 jobs created in the next stages.
“The investment in the community and in South Africa as a whole, by Hisense is significant. Taking into consideration the impact that the investment will have on indirect employment, we are looking at creating more than 3 000 jobs in related industries,” commented Jerry Liu, GM Hisense South Africa.
“The shortening our supply chain, and the greater competitiveness of our products, supports our plans to grow the business in the country and the continent. The production of the new 84” UHD TV solidifies our commitment to uplifting the local industry, by producing world class goods locally,” he continued. The new 84” UHD TV offers smart TV with a revolutionary display technology, built-in Wifi, and an elegant, narrow frame. It also offers new 4K UHD, or ‘Ultra High Definition’ technology, which packs in four time the number of pixels into the same screen size as traditional 1080p HDTVs, enabling stunningly realistic picture quality and beautifully natural motion with incredible detail. The term 4K refers to the approximately 4,000 pixels on the horizontal resolution.
Smart TV technology allow viewers to enjoy the entertainment they want, when they want it, while Wifi, internet and built-in apps all come as standard. The in-built 3D engine is so powerful that it allows a conversation from normal 2D movies and TV programming to 3D in real-time, with the push of a button.