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Hisense Smart TV Gets the World’s First TÜV Rheinland Product Privacy Protection Certification

On June 19, the international independent third-party testing, inspection and certification organisation, TÜV Rheinland Group (TÜV Rheinland) visits Hisense and grants the privacy protection product certification to the Android smart TV and VIDAA smart TV of Hisense Visual Technology Co.,Ltd. Hisense becomes the world’s first TV brand being awarded the privacy protection certification issued by TÜV Rheinland. Dr.Chen Weikang, Vice President of Business Stream Industrial Services & Cybersecurity at TÜV Rheinland Greater China,Wang Huibo, Managing Director of TÜV Rheinland Qingdao,Liu Xin,Deputy Chairman of Hisense International,Liu Yong, Assistant Vice President of Hisense International and other members attended this event.

In the information age, the amount of created, acquired and stored digital information increases exponentially, but the abuse of data by enterprises occurs constantly. After the European Union’s General Data Protection Act (GDPR) introduced, enterprises involved in European business are required to comply with GDPR requirements, and companies that break the rules will be fined heavily. Hisense seeks “opportunity” in this “crisis”, tries to make positive changes and strives to occupy a good position in the industry change seeking for new areas of profit growth.

The European market has always been an important part of Hisense’s internationalisation strategy. At present, Hisense regards Germany as the key market, also attaches importance to the development of the Western Europe markets such as Spain, Italy, Britain and France. In order to reduce the risks faced by users, Hisense strictly abides by the requirements of GDPR and CCPA and, has deep communication with TÜV Rheinland. Starting from TV product, data transmission and cloud services. Hisense ensures TV products equipped with Android and VIDAA U4 operating system meet the requirements of personal data protection.

In this programme, TÜV Rheinland evaluated and verified Hisense Android smart TV and VIDAA smart TV according to the requirements of GDPR and CCPA regulations and its own experience. The certification shows that Hisense smart TV leads in data protection and data security in data flow, network transmission, document recording and function design.

Hisense concentrates on the data protection of users and adheres to the principle of “minimum data collection” to reduce data collection. In addition, Hisense appoints data protection officers and organises a data protection team and, formulates data production procedures to protect users’ personal data security. Hisense will continue making long-term plans and cooperate with TÜV Rheinland in the field of data production in the future. In order to improve consumers’ cognition and appreciation of Hisense, we will insist in carrying out personal data protection around the world, winning the trust of consumers constantly to discover new highlights in the growth of overseas markets.

Hisense has always adhered to the development strategy of “Sound Technological Foundation and Robust Operation”. As the world’s leading TV brand, Hisense will not only focus on research and development investment, but also pay attention to data protection, and finally become the most reliable brand in the world!

About Hisense

Founded in 1969, Hisense is headquartered in Qingdao, China. In the past 50 years, Hisense has always adhered to the core values of “Integrity, Innovation, Customer Focus, and Sustainability” and the development strategy of “Sound Technological Foundation and Robust Operation”. The business covers areas including multimedia, home appliances, IT intelligent information and modern service industries. In the field of image processing and display technology, Hisense is making continuous progress in the technologies in the aspects of ULED, OLED and laser TV. Hisense TV has ranked first in the market share for 16 consecutive years. At present, Hisense has 54 overseas companies and offices, 5 overseas industrial parks and 10 overseas R&D centres. Hisense­ overseas branches cover the global markets of Europe, America, Africa, Middle East, Australia Southeast Asia and so on, and its products are exported to more than 160 countries and regions.

About TÜV Rheinland

TÜV Rheinland is a global leader in independent inspection services, founded nearly 150 years ago. The group maintains a worldwide presence of more than 20,000 people; annual turnover is EUR 2 billion. The independent experts stand for quality and safety for people, technology and the environment in nearly all aspects of life. TÜV Rheinland inspects technical equipment, products and services, oversees projects, and helps to shape processes and information security for companies. Its experts train people in a wide range of careers and industries. To this end, TÜV Rheinland employs a global network of approved labs, testing and education centers. Since 2006, TÜV Rheinland has been a member of the United Nations Global Compact to promote sustainability and combat corruption. Website: www.tuv.com

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