2018 FIFA World cup

Beijing, China – On April 6th, 2017, in a joint press conference held with FIFA, Hisense
announced its status as an official sponsor of the 2018 FIFA World Cup, becoming the
first-ever Chinese consumer electronics brand to sponsor the tournament.

As an Official FIFA World Cup Sponsor, Hisense will engage in an array of global
marketing and advertising activities for both the 2017 Confederations Cup and 2018
FIFA World Cup, reaching more than 200 territories in the process and greatly enhancing
international exposure for the brand. Hisense will be able to associate its logo with the
forthcoming FIFA events mentioned above, as well as numerous other rights that
include access to advertising boards in stadiums, on-screen credits and other various
creative marketing opportunities on-and-off the pitch during the events.

The President of Hisense Group, Mr. Liu Hongxin, sees the FIFA World Cup as one of the
most significant sporting events in the world, rivaled only by the Olympic Games. For
Hisense, sponsoring the prestigious tournament not only serves as a massive
marketing opportunity for the brand but also as a crucial, strategic initiative for the
entire enterprise. “Over the years, Hisense has earned a lot of experience and brand
growth through sports sponsorships,” expressed Mr. Liu.

“We are honoured to take on our biggest challenge yet with the FIFA 2018 World Cup,
and believe it will vastly improve global awareness and economic value for Hisense as a
truly international brand. The World Cup brings together the highest level of competition
and prestige in football worldwide, making it the perfect platform for us to be a part of.”
Additionally, Hisense will offer its technical expertise and products throughout the 2018
FIFA World Cup while also engaging in a joint R&D initiative with FIFA to further push the boundaries of display technology.

FIFA Secretary General, Fatma Samoura said: “FIFA is delighted to welcome Hisense on
board as an official sponsor of the 2018 FIFA World Cup Russia. We look forward to
working with them to promote the competition, particularly in China, where the company
is a market leader in consumer electronics, and where the popularity of football
continues to grow.” FIFA president Gianni Infantino also sent his congratulations and
excitement for the partnership.

A large part of Hisense’s international strategy has been to actively engage in sports
marketing to raise brand awareness. Over the years, Hisense has sponsored major
sporting events and team sponsorships like UEFA’s Euro 2016, Nascar’s XFINITY series,
Joe Gibbs Racing, the Australian Open, and Germany’s FC Schalke 04. These activities,
coupled with Hisense’s innovative high-value products, have helped the brand maintain
its status as the NO.3 television manufacturer worldwide 1 into 2017.

According to 2016 global TV unit sales data reported by IHS Markit