Hisense S.A. (PTY) Ltd. entered the South African market in 1996. The company is based in Bedfordview, Johannesburg, and in Century City, Cape Town. Hisense has a national footprint with offices in the country’s 4 major centres, allowing the company to distribute our products to over 3,000 chain stores and 500 home appliance franchise stores. In addition, our products are exported to more than 10 countries in the neighbouring regions, including Namibia, Mozambique, Zimbabwe, Malawi, Zambia, Botswana and Lesotho. In June 2013, Hisense launched our R350 million, state of the art consumer electronics and home appliance manufacturing facility in Atlantis industrial park, Cape Town, which is capable to produce 400 000 refrigerators and televisions per annum.
Our continuous efforts over the last 23 years have helped grow Hisense’s LED TV and refrigeration market share by 25% and 14% respectively. This signifies Hisense’s presence in the region, being rated third in the market place for refrigeration. Moreover, to compliment Hisense S.A.’s existing product range, new categories were launched during 2012 that include the production of washing machines and mobile communication devices. With our eco-friendly and energy saving product range, Hisense will continue to offer our ‘reimagine your life’ products to the South African consumer.