As growth in the global washing machine market shows signs of fatigue, Hisense Laundry Appliances has achieved industry-turning acceleration.
Its products are now available in over 140 countries and regions.The market share exceeded 30% in Croatia, Serbia and other markets, cementing its position among the top three local players. In November 2025, Hisense Laundry Appliances South Africa made a leap from industry follower to dual champion in both volume and value.
Globally, Hisense has been certified by Euromonitor International as the fastest-growing brand among the world’s top 10 washing machine manufacturers over the past five years (2021–2025).
As the official sponsor of the 2026 FIFA World Cup Canada, Mexico and the United State, Hisense conveys not only its brand strength, but also a spiritual resonance that shares passion and pursues excellence with families worldwide.
Victory on the football pitch hinges on every team member fulfilling their role. Hisense Separate Wash Solution – “separate washing for jerseys and socks” – addresses fans’ laundry pain points with pinpoint accuracy. Specialized compartmentalized washing and drying ensures meticulous care for colored, white garments as well as sports gear alike, letting technology serve every ounce of passion.
Notably, the winners of the CES 2026 Best of Innovation Award span cutting-edge tech sectors including robotics, AR wearables, and AI home systems. Hisense’s laundry products securing this accolade alongside these trailblazing innovations is proof that it has not only broken new ground in traditional home appliances, but also achieved tech parity with top consumer electronics innovators in terms of intelligence and system integration.
From the Hisense Roman Holiday Mini Washer Dryer winning a CES 2025 Innovation Award, to the X-zone Master claiming the category’s top honor—the Best of Innovation Award—just one year later, Hisense has perfectly accomplished its leap from “superior design” to “holistic innovation”. From the CES podium to households worldwide, Hisense Laundry Appliances is redefining premium laundry experiences for global users through consistent product innovation and technological accumulation.
As Gao Yonggan, General Manager of Hisense’s Laundry Care Division, commented: “This honor is a milestone that validates our past direction of exploration, but by no means the finish line.” He added that Hisense Laundry Appliances will keep focusing on users’ real-life scenarios, leveraging technology to paint a new vision of healthy, smart, and sustainable laundry—where every wash reflects users’ aspirations for a better life.
Hisense is committed to global sports partnerships as a way to connect with audiences worldwide.
