HISENSE CSR Story
BUILDING BRIGHTER FUTURES
At Hisense, we believe the future is not something we wait for. It is something we build.
Across every market we operate in, our ambition goes beyond technology. We are committed to building stronger communities, creating opportunity, and leaving a meaningful impact wherever we are present.
Because true innovation is not only defined by performanc, but by progress.
A global commitment to impact
As a global brand, Hisense brings world-class technology into millions of homes.
But with that scale comes responsibility.
Across our regions, we invest in initiatives that uplift communities, support development, and improve everyday lives, from education and skills development, to community support and access to essential technologies.
Our approach is simple:
- Where we operate, we contribute.
- Where we grow, communities grow with us.
This is our commitment to philanthropy — not as an add-on, but as a core part of who we are.
Building with South Africa
In South Africa, this commitment is deeply rooted.
For over 30 years, Hisense has not only operated locally,we have built alongside the country.
Through local manufacturing, job creation, and ongoing investment in communities, we have become part of South Africa’s growth story.
From our Atlantis factory to the homes we serve, our presence is designed to create lasting value, economically, socially, and culturally.
Hands on the Future
Our approach to community impact is grounded in action. We believe that meaningful change comes from being involved, from showing up, participating, and building together. Through our “Hands on the Future” philosophy, we support initiatives that:
Empower young people through education and skills development.
Provide access to opportunities and real-world exposure.
Strengthen communities through partnerships and shared experiences.
Create lasting infrastructure and long-term impact.
Because the future is not built in isolation, it is built together.
Safer, stronger & more informed communities
At Hisense, building the future also means protecting it.
We are committed to creating healthier, safer, and more informed communities, with a strong focus on empowering the next generation through education and practical life skills.
Across South Africa, we actively support programmes that equip children and communities with the knowledge and tools they need to navigate everyday challenges safely and confidently.
This includes:
- Electrical safety awareness initiatives, helping families better understand energy use and reduce risk in the home.
- Water safety and life skills programmes, in collaboration with organisations like the National Sea Rescue Institute, teaching children essential swimming and survival skills.
- Youth-focused educational programmes designed to build confidence, awareness, and long-term resilience.
Because real impact is not only about access, it’s about understanding, safety, and empowerment.
Making technology more meaningful
At Hisense, we don’t just create advanced technology —
we make it accessible, understandable, and useful.
We translate innovation into real-life benefits that improve everyday living — helping families save energy, stay connected, and enjoy better experiences at home.
This belief extends beyond our products and into our communities:
- Empowering people with knowledge.
- Creating access to opportunity.
- Enabling progress through understanding.
Parnterships that matter
We believe impact is strongest when built together.
That’s why we collaborate with partners across sectors, from community organisations and educational institutions, to industry leaders and local stakeholders.
Hisense partners with organisations including Dis-Chem Foundation, Unilever, Pitso Mosimane Youth Football, Real Madrid Foundation South Africa, Western Cape Department of Cultural Affairs and Sport, Western Cape Department of Education, National Sea Rescue Institute, SPCA, Shandong Province and McDonald’s South Africa and many more to deliver meaningful community impact across South Africa and beyond.
These partnerships allow us to extend our reach, deepen our impact, and ensure that every initiative creates real, measurable value.
Our purpose in action
Hisense stands as a dual-force leader:
Delivering premium innovation that enhances everyday life
While driving meaningful impact that strengthens communities
We are the hero in the home, through technology.
And the hero in the community, through action.
We don’t just build products.
We build futures.
Together.
