SHANGHAI, CHINA — October 30, 2024 — Hisense, a global leader in consumer electronics and home appliances, has announced an official partnership with the upcoming FIFA Club World Cup™. The partnership was unveiled at an exclusive event in Shanghai Tower, where FIFA President Gianni Infantino, FIFA Secretary General Mattias Grafström, and Hisense Group Chairman Jia Shaoqian were in attendance.
FIFA President Gianni Infantino expressed his excitement: “We’re thrilled to welcome Hisense, a market-leading global brand, as an Official Partner of the FIFA Club World Cup 2025™. Hisense’s dedication to innovation and technology perfectly aligns with our vision for this tournament, which will unite the 32 best teams from around the world, setting a new standard in club football.”
Through this partnership, fans will enjoy unique ways to engage with the tournament both on and off the pitch, establishing a technology-driven foundation for the FIFA Club World Cup™ to thrive.
The FIFA Club World Cup 2025™ will showcase the top 32 clubs every four years, providing an ideal stage for Hisense to strengthen its global brand presence among fans of the world’s most beloved sport. Hisense TVs, renowned for their cutting-edge technology, will be featured prominently throughout the tournament, underscoring the brand’s commitment to innovation.
Hisense Group Chairman Jia Shaoqian highlighted: “Being an Official Partner of the FIFA Club World Cup 2025™, a tournament uniting champions from all six confederations, resonates with our mission to embody a champion spirit. This partnership aligns with Hisense’s goal to evolve into a world-class enterprise and brand.”
The new Hisense AI TV series, driven by the advanced Xinghai model, showcases the company’s pioneering approach in AI television. This innovation promises continual upgrades across appliances, enhancing user experience and market competitiveness, making it the perfect match for the FIFA Club World Cup™. Together with FIFA, Hisense aims to deliver an exceptional tournament experience for global fans.
With its partnership in this flagship tournament, Hisense continues to expand its presence in top-tier sports assets, a strategic step in advancing its global brand. Hisense has also served as a global partner for multiple FIFA World Cups™ and UEFA European Championships™, marking a legacy of support for premier sports events.
Hisense’s commitment to intelligent product development spans across TVs, Laser TVs, air conditioners, and refrigerators. The company has introduced an immersive 100-inch TV with an AI picture quality chip, while its ConnectLife platform enables seamless interconnectivity among smart home devices, enhancing the smart home experience.
This collaboration with FIFA further emphasizes Hisense’s dedication to delivering innovative home appliance technology that enriches everyday life, enhances viewing experiences, and makes football more accessible and engaging for fans worldwide.
