Hisense has officially renewed its long-standing collaboration with FIFA by becoming a sponsor of the 2026 FIFA World Cup™, further strengthening a relationship that began in 2017. Formerly an official partner for the 2018 and 2022 tournaments and for the inaugural FIFA Club World Cup™, Hisense is now stepping in as a key supporter for the upcoming quadrennial event.
This extension underscores Hisense’s commitment to combining its advanced display technology with immersive fan experiences. Under this new agreement, the brand will leverage global marketing rights, engage in integrated branding across digital and live platforms, and partner with FIFA to deliver a visually compelling World Cup experience.
Catherine Fang, Vice President at Hisense, noted that the company aims to turn living rooms everywhere into “front-row” seats — enabling fans worldwide to watch with an unprecedented level of clarity and engagement.
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