Categories: Sponsorship


Hisense has announced its global partnership deal with the Union of European Football Associations (UEFA) for Men’s National Team Football competitions ahead of the UEFA EURO 2020™. In the 60th year of the tournament, this is the second time the Chinese giant has filled the position to be a Global Partner among other UEFA sponsors following a successful UEFA EURO 2016™ campaign. The global deal covers other UEFA National Team Football competitions until the end of 2022, including the UEFA National League Finals 2019 & 2021, European Qualifiers for UEFA EURO 2020™ and the 2022 FIFA World Cup™, the UEFA European Under-21 Championship 2019 & 2021, UEFA Women’s EURO 2021 and UEFA Futsal EURO 2022.