Hisense was founded as a radio manufacturer in 1969 in Qingdao China. Five decades later, Hisense Business has become a global enterprise in Household appliances and Consumer Electronics with over 100,000 employees worldwide. Our products are sold in over 160 countries. In 2021, the sales revenue of Hisense International reached $8.91 billion, while brand sales revenue reached $7.37 billion, increasing by 45.1% and brand sales revenue percentage reached 82.7%.

We utilise 11 high-end production facilities in China, Europe, North America, South America and South Africa, and 12 research & development centres worldwide, including a strategic partnership with MIT Media Lab. All of which have the sole aim of delivering high quality, cutting-edge and affordable products that improve the life of our consumers and drive success of our business partners.

We have been striving to push the boundaries of innovation, working tirelessly on the research and development of electrical products and solutions for homes and businesses. Our dedication to developing and producing cutting edge technology in combination with our ambition in Sports & Entertainment businesses has lead to official sponsorship and partnership of several major sports organisations and events across the globe in i.e. soccer, rugby and racing.